Discover how Funnel Blocks Pro can work hand in hand with your Etsy shop

Etsy makes it super easy to get started selling online. If you want to sell handmade products, it’s hard to argue against setting up a shop on the platform.

Let’s consider some of the reasons it probably should be part of every maker’s business strategy.

  • $3.93 billion was spent on Etsy in 2018 (1)
  • More than 39.4 million active buyers in 2018 (2)
  • 81% of purchases are by repeat purchasers (3)
  • 92% of buyers believe Etsy offers products they can’t find elsewhere (4)

That’s a lot of money spent by a lot shoppers. It’s also interesting that 81% of purchases are from repeat buyers, indicating a high degree of trust. You obviously need trust to make sales.

Also, a massive number of buyers believe Etsy offers products they can’t find elsewhere. It’s possible that a proportion of these just don’t look elsewhere.

Of course, like all things it’s a compromise and there are some less positive aspects to consider.

  • Only 18% of sellers describe it as their full time job (1)
  • The mean average income per seller is $1,871.43 (5)

Less than one in five regard selling on Etsy as their full time job.

In 2018, based on the figures above, the average mean income was $1,871.43. Considering that, the 18% figure for sellers considering Etsy as a full time job may even seem surprisingly high.

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So while there is an opportunity to tap into that huge pot of money, not every seller is going to be successful.

Additionally, as a platform Etsy isn’t geared to helping sellers with marketing. So a number of powerful marketing tactics aren’t available to you, making it that bit harder to maximize revenue.

Are you rocking it on Etsy?

If you are, that’s great.

What I’m going to cover on this page may be of academic interest to you. But if you’re selling all you can make on Etsy at your chosen price, you’ve probably got better things to do.

If you’re not enjoying all the success you want though, I’m going to focus on some of the restrictions Etsy impose and why they hurt you.

We’ll then look at some of the ways that Funnels Blocks Pro can solve these issues for you.

Finally I’m going to set you a simple challenge to see if it works for your business.

If you’ve already got a WordPress blog and a following of any size on a social media site, this won’t cost you a penny.

So why wouldn’t you give your business an opportunity to put this to the test?

Contents

1. How Etsy restricts business owners
2. How Funnel Blocks Pro can help
3. The My First Funnel Challenge
4. How to get your own WordPress site

How Etsy restricts business owners

Etsy can be a great platform for handmade crafts people to sell on.

However if you’re limiting you’re sales to that platform alone, your business could be missing out on all sorts of opportunities.

For all the things we love about Etsy, it does limit you in several ways.

Your email list

Firstly, Etsy makes it very hard to build your own email list. That should be no surprise.

When you have an email list, you can contact your customers directly. That means you may not need to list so many products on Etsy, which obviously isn’t good for them.

Setting up an opt in funnel to get email sign ups can be really quick and easy. If you’ve already got a WordPress blog, you’re good to go. Not got a site? We’ll look at the options a little further down the page.

If you’re not convinced you need an email list, take a read of Why you need to build an email list. Managing your own list needn’t take much work and it ia an essential part of any business.

No flexibility

Every product page on Etsy looks the same. Sure the product changes, but each and every product is presented in the same way.

That applies if it’s a $1 download, a $50 necklace or $5,000 handmade dining table. Obviously, these need very different approaches to selling, but Etsy doesn’t give us any flexibility.

It also doesn’t offer any marketing tools that have been proven to be effective at increasing sales.

No way to upsell

When you’ve been shopping online, how many times have you seen something like “other products you may be interested in” or “people who bought this also bought”?

Every time probably. That’s because sellers know that when a visitor is in the mood to buy one product, that’s the best time to suggest other things for them to buy.

It’s a simple approach to increasing revenues, but it’s effective, which is why it’s so common.

Unfortunately your Etsy shop doesn’t have a built in way to take advantage of this fact.

It’s a very leaky sales funnel

Finally, Etsy makes it very easy for shoppers to get distracted and end up buying from another shop.

Look at dedicated landing pages designed to sell a single product and you’ll see there are no navigation links. That’s done on purpose to keep the reader focused on the single product.

Compare that to a product page on your Etsy shop. Top of the page there’s a search box tempting shoppers to search across the site.

Even if they resist that temptation, a product page can contain up to almost 400 links. Plenty to distract shoppers, with more than 90% of those taking shoppers away from your shop.

If you ever link to a product on Etsy from Facebook or Pinterest or your own blog, you risk handing your prospects to your competitors.

How Funnel Blocks Pro can help

You can counter those problems above quickly and easily on a WordPress blog.

Funnel Blocks Pro is a WordPress plugin that includes a range of powerful marketing tools.

Using these tools, you can start building proven Sales and Opt In funnels. If that doesn’t mean much to you, now would be a good time to read our article explaining sales funnels.

Also on this site, we’ve got a selection of sales and opt in funnel examples. It’s not an exhaustive list, but just some of the most common and popular funnels.

Below I’ve focused on those that will be most relevant to you as an Etsy shop owner.

Sales funnels

One Time Offer Funnel

This is a great sales funnel for anyone to try. In this you offer visitors a special deal that is only available for a short time. This leverages the power of the Fear Of Missing Out (FOMO) to spur visitors into action.

Learn more about the One Time Offer funnel

Tripwire Funnel

The Tripwire funnel is deigned to try and maximize sales value from each buyer. Starting with a low price offer, it makes additional offers to anyone buying the first product.

Learn more about the Tripwire funnel

Special Deal Funnel

This is similar to the One Time Offer, but doesn’t have the time constraint applied.

Learn more about the Special Deal funnel

Opt in funnels

Lead Magnet Funnel

A Lead Magnet is some form of free gift that you can offer to visitors to your site. It should have enough value to them that will be prepared to opt in to your list to get the freebie.

Learn more about the Lead Magnet funnel

Reciprocity Funnel

As with the other opt in funnels, this requires some form of free gift to offer. Where it differs is in asking for an opt in after the content has been consumed.

Learn more about the Reciprocity funnel

The My First Funnel Challenge

So are you going to give it a go? If you already have a WordPress blog, you’ve got absolutely nothing to lose.

And who knows just how much you could gain?

If you’ve put off getting your own WordPress site till now, perhaps it’s the time to get serious about your business. The next section suggests several web hosting companies who I believe offer a good service at affordable prices.

The challenge

The One Time Offer funnel is a great funnel to try out as your first funnel. It’s the one I recommend for a few reasons.

  1. For most maker/sellers, it means trying something you haven’t used before in your marketing.
  2. FOMO is a well proven principle for encouraging potential customers to make a buying decision.
  3. It can be a single page funnel to keep things simple.

I want you to create your own One Time Offer funnel for one of your products and then promote the page to an audience.

Don’t worry, you’re not on your own with this. I’ve put together the My First Funnel Challenge Pack to help guide you through the process.

It’s so easy, building your funnel is as simple as clicking a button to get your basic page. Of course, you need to change the images and product information, but we’ve tested this on Chimpanzees and they had no problems.

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(Disclaimer: The Chimpanzee testing exercise was in a dream, but wow it felt so real!)

How to get your own WordPress site

Setting up a WordPress site is easy nowadays because most web hosting companies install it for you. As long as you purchase a WordPress hosting package, you’ll get a blank WordPress site ready for you to customize.

The following are my recommendations for WordPress hosting if you’re looking to create a new site or just try out building your own funnels. Note these are affiliate links.

Domain name

If you don’t already own a domain name, I recommend you purchase this yourself. Some web hosting packages include a domain name for free. However, you don’t fully own the domain or have complete control over it.

I’ve used a few domain registrars, but for the last few years, I’ve bought all my domain names through Namecheap.

You can find domain names sold more cheaply, but they’re usually discounted for the first year and then the price rises sharply for renewals. That said, bear in mind that some top level domains on Namecheap also come with steep initial discounts, so always look at renewal costs before committing to a domain.

Buy your domain name

Web site hosting

There are plenty of web hosting options available, but if you’re just starting out, these are some companies I’m confident in recommending.

If you’re just starting out, their cheapest plan should be fine and you can always upgrade at any time if necessary.

Be aware that any discount you receive applies only to your first payment. Once that term ends, you will switch to the full price.

I’ve personally had hosting with Siteground in the past and am happy to recommend them.

Get Siteground Hosting
DreamHost

If this is a new site, their Shared Starter package should be fine as a starting point for you.

When you’re looking at pricing, there’s a switch to change between the cost paying monthly and paying annually. While paying monthly can be more flexible, you can save quite a bit by paying annually.

I’ve supported a client in the past with multiple sites on DreamHost and feel confident from that experience to recommend them as an option.

Get DreamHost Hosting

If you’re just starting out, the Lite package should be fine to get you used to your own WordPress site.

To get the best price, you may need to enter a discount code when checking out. Codes are usually displayed quite prominently, but don’t forget to check.

I’ve not personally had experience of A2 Hosting, but they’ve been around since 2003 and the comments I’ve heard about them have been generally good.

Get A2 Hosting

Web Host Tip

If you’re planning to use a different host, I recommend you ensure they host your site on an SSD (Solid State Drive) as opposed to an HDD (Hard Disk Drive).

SSD drives are more expensive for hosting companies to buy, but they’re significantly faster than HDDs.

So you can use this as a quick rule of thumb to gauge how committed a hosting company is to performance.

That rule doesn’t guarantee better performance, but companies still using HDDs are probably putting their profit before the performance of their customer’s sites.

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